Since Royal Fine Jewelers is a family business, we are committed to Louisville and our customers. Reputation follows you and that's why we have been in business since 1947. Every customer who walks through our door is very important to us, whether they buy a $20,000.00 ring or a $10 watch band.
Jewelry should not be a commodity, but a beautiful piece 
of art that makes the wearer feel special. We want your purchase at Royal Fine Jewelers to be a pleasant experience with attentive and knowledgeable salespeople. We strive to have fine quality jewelry, good values and many one of a kind pieces. If you want that special piece of jewelry come visit us at Royal Fine Jewelers.
Our Employees
Lynn and Sandee Schulwolf
Lynn and Sandee are the owners of Royal. Not only are they the owners but they have been married for over 40 years. They both believe in hard work and dedication to their business and marriage. Lynn is the President of Royal and has worked in the business for over 35 years. Sandee is a Graduate Gemologist and Certified Gemologist Appraiser.
Jonathan Schulwolf
Jonathan is the third generation of the Frockt/Schulwolf family who has been involved with Royal Fine Jewelers. He has received the Certified Sales Associate Degree from the American Gem Society. Jonathan is very active with all phases of the business from the financial aspects to sales.
Joe Norris
Joe is our Certified Bench Jeweler and Designer. Most jewelry repairs can be done while you wait. We have a laser welder that not only repairs jewelry faster but also makes the repair more durable. Come have a cup of coffee while Joe does your repair. We also have a Computer Aided Design program. I know you will be impressed with Joe and his repair department.
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Alvin, Hyman, and Robert Frockt (Sandee's father) started Royal Jewelers in 1947. Later Royal Jewelers was transferred to the ownership of Robert and Johanna Frockt (Sandee's parents). In the mid 1960's the store was moved from 4th and Market to 4th and Jefferson in downtown Louisville. |
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Royal in the 1950s |
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In 1972 Lynn and Sandee Schulwolf moved back to Louisville to help Johanna Frockt with managing the downtown store. A second location was opened in the Shelbyville Road Plaza in 1991. Royal operated both locations until 1999 when they combined the two stores into one location. They moved into a new larger store at 4505 Shelbyville Road where they are located today. |
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Royal in the 1960s
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Royal in the 1970s |
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Royal in the 1980s |
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Now, as Royal Fine Jewelers, we are members of the American Gem Society -- dedicated to gemology, ethics, and servicing our customers. Come see our beautiful new store and our even more beautiful and unique jewelry.
